SPRING 2004 IS UNDERWAY. AFTER EXPERIENCING
A SUBSTANTIAL SOFTENING PAIRED WITH MARKET SATURATION DURING
2002 AND 2003, THE BAY AREA RENTAL MARKET SEEMS TO BE LEVELING
OFF IN 2004.
While the days of $4 and $5 a square foot are long gone, more realistic
expectations of approximately $2 a square foot seems to be sticking
around, and even gaining momentum.
In the recent months, realistic pricing expectations have
produced beneficial results for an increasing number of owners.
It’s been proven that the length of time a unit sits
on the market is directly related to the accuracy of initial
pricing. In addition, pricing a unit competitively may enable
an owner to choose from multiple applications from perspective
tenants. With the number of large rental developments in SOMA
having grown exponentially in the past year, owners have become
keenly aware of the importance of this strategy. Now more than
ever, securing a good tenant who feels they are getting a fair
deal will prove advantageous in the long run.
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Spring 2004 Table of Contents 
